Patient Journey

At #ASOA2026, one theme kept coming up over and over again: the future of #cataract and refractive care isn’t just about technology… it’s about the patient experience. Carrie Jacobs, Executive Vice President of Operations at Chu Vision Institute, shares an important perspective on what truly drives success in today’s cataract refractive landscape. #Patients today assume the technology is advanced. What they remember is how they felt throughout the journey. Were they educated? Did they feel heard? Did the experience feel personal or transactional? From the first consultation to understanding their options and financial responsibilities, patient education and communication are becoming just as important as the procedure itself. As innovation continues to evolve, practices that focus on trust, transparency, and the overall patient journey will be the ones that stand out. What’s your biggest takeaway from ASOA2026 so far? 👇