AHA! — Administrators Helping Administrators
A new iD Social program for the administrators and practice managers who actually run ophthalmology and optometry practices.
Built for the person who makes it work once the surgeon says yes.
The idea came from our clients. Industry partners kept telling us the same thing: they have plenty of ways to reach the surgeon and very few ways to reach the person in the practice who has to make a new product, device, or protocol actually work.
Administrators told us the same problem from the other side. They're expected to sort out prior authorizations, buy-and-bill, coding, and staffing largely on their own — and outside of the big society meetings, there isn't much built for them.
AHA! is a year of live virtual webinars, recorded roundtables, practical resources, and one in-person gathering — built for administrators and delivered by the physicians and practices already in the iD Social network. Where it makes sense, we put the physician and their own administrator in the same session, because that's how these decisions really get made.
Who AHA! is for
The operators who keep eyecare practices running.
A year built around a working administrator's schedule.
Live virtual webinars
Four 60-minute education webinars across the year — an expert presenter, open registration, and audience Q&A. Available on demand afterward.
Physician-Administrator Roundtables
Recorded conversations pairing physicians with the administrators who run their practices — the operational story behind rolling out a product or procedure, produced into video and a written guide.
One in-person gathering
An AHA! administrator gathering hosted by iD Social alongside a major 2027 meeting — a room built specifically for the people who run the practice.
State of the Practice
A Q4 benchmarking session on where practices stand in 2027 and how to plan for 2028.
Monthly newsletter editions
Twelve monthly AHA! editions inside the iD Social newsletter, written for the administrator’s desk.
Implementation guides
Practical guides, templates, and checklists — one each quarter — you can actually put to work in the practice.
The AHA! library
Every session and resource collected in one place on idsocial.com, on demand whenever you need it.
The Physician-Administrator Roundtable
We bring together physicians and the administrators who run their practices for a recorded conversation about how they actually rolled out a specific product or procedure. Not the clinical case for it — the operational one.
What the front desk needed to know, how billing handled it, what the techs had to learn, what went wrong in the first month, and what they changed. It's the conversation that's hardest to get anywhere else.
What we'll be talking about
These are the topics we're working from for 2027 — drawn from real conversations with administrators in our network. The final lineup will evolve with them.
Founding partnerships for the launch year
A small number of founding partnerships are available for 2027 — a chance to help shape the program from day one and reach eyecare's decision-makers on the operational side of the practice. We'd love to tell you more.
AHA! is an iD Social program, an Identity Media Group brand. The full 2027 schedule, speakers, and registration will be published here as launch approaches — check back soon.