The iD Social 2027 Media Kit
Everything you need to partner with eyecare's peer-to-peer media engine — audience reach, digital advertising, newsletter sponsorships, signature programs, and partnership options.
What's inside
Platform reach & engagement
Trailing 12-month averages across seven owned channels — impressions, reach, engagement, and growth.
idsocial.com, the destination
Eyecare’s video destination — KOL interviews, original shows, surgical technique, and live congress coverage.
New for 2027: digital advertising
Premium, exclusive placements with 100% share of voice — takeovers, channel and condition-page sponsorships.
The iD Social newsletter
Title sponsorships, content blocks, and dedicated blasts to 5,000+ verified ODs & MDs with 3–4× industry norms.
Signature programs & calendar
Ocular Surface Summit, Innovators Pop-Up, Eyeprentice, EyeCab, and the 2027 meeting activation calendar.
Programs & 2027 rate card
Always-on Launch / Growth / Leader programs plus à la carte rates for focused, single-moment activations.
Let's build something together
Whether you're launching a product, shaping an educational initiative, or imagining something new — if you can envision it, we can create it together.