Reach the eyecare community where they're already watching.
iD Social is where eyecare professionals come for clinical conversation, product insight, and industry culture. We help brands reach that audience through content worth watching — not interruptions.
Start a conversationWhy brands partner with iD Social
We build lasting attention with a discerning clinical audience — and put your brand alongside the content that earns it.
A focused, professional audience
Our viewers are eyecare professionals who come specifically for clinical education and industry conversation, not general consumers.
Content they actually watch
Physician-led, genuinely useful video keeps specialists engaged, so your brand shows up in a context people trust and return to.
Full-service production
From concept to filming to distribution, our team handles everything, so partnering with us is simple from day one.
Ways to partner
Whether you want an ongoing presence or a single high-impact moment, there's a format that fits your goals.
Signature Series
Present a recurring, physician-hosted show like Coffee with Nate. Your brand is woven in as the series sponsor while the editorial stays independent.
Expert Roundtables
Support a moderated panel of key opinion leaders discussing a disease state or emerging therapy, with clear sponsor attribution and disclosures.
Custom Content
Co-create interviews, explainers, and case discussions produced by our team and distributed across our physician channels.
On-Site Banners
Feature your product or campaign in premium placements across the site, alongside the content eyecare specialists come to watch.
Meeting Activations
Bring your brand to the biggest eyecare meetings with branded pop-ups, interviews, and highlight reels captured on the ground.
KOL Partnerships
Connect with vetted key opinion leaders for advisory content and thought leadership, structured to stay FMV-compliant.
Sponsorship, with editorial independence
Our audience trusts us because our content is led by physicians and guided by clinical value, not ad copy. Sponsored programs are always clearly disclosed, and the editorial direction stays independent. That transparency is exactly why partnering with us works — your brand is associated with credible, respected content.
Let's build something together.
Tell us about your brand and your goals, and we'll put together a partnership that fits. We'd love to hear from you.
Email info@idsocial.comPrefer to explore first? Browse our channels and Coffee with Nate to see the kind of content we make.