Inside the EyeCab: the driver up front and a smiling guest in the back under the cab's colorful LED lighting
iD Social Original Series

EyeCab

Buckle up. Eyecare’s brightest hop in the cab for rapid-fire questions between stops.

Watch the ridesNew rides from the meeting floor

It is eyecare’s favorite game show on four wheels. We pull up outside the biggest meetings, a surgeon or industry leader jumps in the EyeCab, and our driver hits the gas on a round of rapid-fire questions. Equal parts trivia, hot takes, and belly laughs, every ride is a fast, unfiltered look at the people who move the field forward. Green light means go.

The rules of the road

How the ride works

  1. 1

    Flag it down

    We roll the EyeCab up outside the field’s biggest meetings and pop the doors.

  2. 2

    Hop in the hot seat

    A surgeon or industry leader climbs in for the ride of the conference — no script, no do-overs.

  3. 3

    Beat the meter

    Our driver fires off rapid questions. Answer fast and keep your cool before the ride is over.

Curbside

Riders who braved the meter and lived to tell the tale.

A group of eyecare leaders gathered around the iD Social EyeCab at a meeting
The iD Social EyeCab parked curbside between rides
The EyeCab driver in a TAXI cap taking a selfie with two riders beside the cab
Three riders posing with the iD Social EyeCab under a hotel portico
Two riders posing beside the EyeCab downtown at night
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